Tobe Nwigwe is an enigma. The lyrics and tone of his music tell the story of a difficult upbringing as a first-generation-Nigerian kid in the Alief neighborhood of Houston, TX. Difficult, however, is not impossible. Tobe took the hand he was dealt, and as his name implies, played it to a royal flush. Tobe has a singular goal in life: "to make purpose popular" and, he is already well on his way to doing so. Through tremendous consistency and execution, Tobe's music and influence have infiltrated pop culture. With two multi-city sold-out tours, a groundbreaking performance on NPR's Tiny Desk, anchoring playlists curated by former First Lady of the United States of America, Michelle Obama, and having garnered the attention, accolades, friendship, and support of entertainment icons Beyoncé and Erykah Badu, Tobechukwu Dubem Nwigwe has redrawn the lines for what "great music" is for the 21st century and beyond. And, this is only the beginning.
Being featured on Next Gen gaming platforms for MLB The Show, EA Madden, and NBA 2K, overwhelmingly well-received and universally lauded late-night television performances, a host of festivals, concerts, blogs, and fashion magazine features are all achievements Tobe can lay claim to. The power in Tobe's message has attracted fans across the globe, including culture heavy-weights: Beyoncé, Michelle Obama, Dave Chappelle, Erykah Badu, P. Diddy, Demi Lovato, Alicia Keys, Madonna, and Steve Harvey.